Yes, of course, you can shoot it on your iPhone, but should you?
First off, let’s get one thing straight. If you have terrible audio, you will have a terrible video. So fix the audio. If you decide to go with an iPhone, invest properly in good audio. A tremendous audio solution is the RODE Go II Wireless. At 299.00, it is a pricey option, but please listen to me when I say the audio is not where you want to cheap out. You are already saving money by doing it yourself. If you are going to do it yourself, invest in yourself and the product you put out.
A great piece of advice given to me many years ago is to invest in equipment for who you want to be five years from now, not who you are today. That being said, if you are watching this video, you probably see the value in creating content. Go ahead and splurge on the good stuff here.
You will not regret it, and if you don’t like creating your content and decide to go with a pro instead, you can always sell it for close to what you spent for it. Quality audio products do not depreciate like a new car. There is always someone who will buy it off you for close to what you bought it for.
There are many great comparison videos of cinema cameras vs. smartphone cameras. This is just my two cents on this comparison. It all depends on the skill of the person operating the camera. Can Steven Spielberg make shooting on an iPhone look good? Yes, because he is Steven Spielberg. He spent a lifetime dedicating all of his effort into his craft. If you decide to make a go of filmmaking, let me say this.
It takes 10,000 hours to become an expert in any field. If you have two working years to dedicate to becoming a great filmmaker, do it. There are no shortcuts my friend. It takes hard work to obtain quality filming, and your footage, no matter how hard you try, will not look like the new iPhone commercial if you don’t put the work in to understand the art of filmmaking beforehand.
However, there are times when shooting on an iPhone is an excellent idea. That being… TikTok. Yes, the apps they have installed in TikTok are insanely good, and the creative juice you can conjure up using TikTok is a shortcut in filmmaking. You do have to invest the time to learn TikTok and dedicate it to its creation.
I tell all of my clients to take this course. Elise Drama’s Video Vault is a shortcut in content creation using TikTok. It’s a 47 dollar course, and you can likely finish it in a day. That being said, it takes time to implement these strategies on TikTok, but just like with anything in life, the more you use it, the better you get.
If you cannot afford a video person to create this content for you, you can do it yourself, but it does take time. If it’s money you have and time you lack, give it to a pro. We can create the content for you. How do we do that? It’s called a micro-content filming session. We pick a location, you bring a couple of changes of clothes, and we film 20 of these at a time. We then create the TikTok’s, and you share them when you want.
One last comment when it comes to shooting on your iPhone and that is making sure you are telling a story. Do some storyboarding of what it is you want to say before you say it. Include b-roll which is basically footage you shot at another time to go along with what the speaker is referring to. Make sure the story has an arch and you end your message on a call to action, like, if you want to learn more, please contact me anytime, john@rubyredmedia.com.
I hope this helps answer the question, “can I just shoot it on my iPhone.”
