I might be the wrong person to ask because creating video content feeds my family, but the short answer is, HECK YES, ITS WORTH IT!
I hate throwing stats out there, but as the late great Steven Hawking said, “Numbers don’t lie, baby.”
No… no, Steven Hawking probably never said that, but I’m sure it was something pretty close.
Let’s just take a look at some stats about video and how it’s changing the marketing landscape.
- 94% of respondents shared that watching a video has helped them make a purchase decision at least once. Of those, 72% were swayed by a product demonstration video.
- 98% of marketers believe that video will play an essential role in marketing over the coming years.
- 81% of marketers plan to include video content in their marketing strategy over the next several years.
- 99% of respondents enjoy watching video content from brands online.
This all leads to the fact that if you don’t have video on your site now, you needed it yesterday. Video is just so much easier to consume. Some websites from massive companies steer clear of text entirely and go to 100% video-based content. That is amazing!
I have seen incredible successes for my clients using video marketing. Amplified Meal Prep has continually increased its numbers year after year by 20%. At this point they are the number one meal prep company in Memphis. This might also be a good time to plug the fact that my company, Ruby Red Media, not only creates video content for Amplified Meal Prep, but we also handle their social media and marketing. Yeah, we do that too!
I have seen video work in specific sectors better than others. For instance, insurance doesn’t seem to carry the same ROI as creating content for a company that produces high-end automobiles. Why is that? Because no one wants to hear about insurance. It isn’t sexy. But guess what, when someone needs it, they investigate, and when they investigated, if there is a video that connects with them and offers them some assurance of their buying decision, best believe that video is worth it x 100. There is a reason GEICO spends millions a year for over 20 years on a talking lizard. It pays to be top of mind when people are searching for insurance. The truth of the matter is a lot of local agents don’t have the buying power of a GEICO to produce content that winds up on the Super Bowl. But you can start creating content on TikTok. People and businesses are going viral on that platform every day, resulting in massive sales. But, you have to invest. Time or money. If it’s money you have and time you lack, let Ruby Red Media create that content for you. We love making TikTok’s and being creative in a space that doesn’t cost much money to operate in.
So to answer the question. Results may vary. How you address the problem is as significant as the product itself. Answer the clients’ concerns and questions, and you will be setting yourself up to be the expert on the subject matter. And to be an expert in a selling situation is a great place to be.
I hope this helps answer the question, “Is video worth it?”
Best,
John
