We live in a 30 second world.  Think about how much time we spend on our phones; scrolling through TikTok, looking up instructional videos on YouTube, sharing an Instagram link with your friends… Now think about how fast you scroll.  If something doesn’t grab your attention fast you move on, right?  Well, so does everyone else!  That’s why having the right content at the right length is critical to your success on social media.

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