I hear it all the time, John, I’d love to create content I just don’t know where to start.
This is a great content starter, Marcus Sheridan’s “They Ask You Answer”.
To paraphrase what he’s saying in the book is, take the 8 questions you’re most asked about your business and make content out of them. And not only make content out of them, but also put it on your website.
When people are searching for a business and they don’t get the answer they want immediately, their natural reaction is just to leave.
You only have them for so long before they bounce.
If you have a video on your website that thoroughly explains what people want to know most about your product they’re more likely to buy from you.
And guess what, the great news is the more content you produce the more they’ll go down your rabbit hole and the more they’ll see you as an authority figure.
So when it comes time to make the actual sale you’re not selling at all because they already know your product.
Video marketing is the way of the future. If you’d like to learn more on how to create awesome content, shoot me a DM and I appreciate the follow.